![]() Amazon has successfully integrated different components of its information system with its database and customer relationship management system to improve business process analysis. ![]() Business Process AnalysisĮffectiveness of the Amazon information systems is determined by its efficiency in delivery key business processes such as ordering, transaction processing, order delivery, and customer relations management. The Customer Relation Management system also collects information on customer feedback, queries, and product reviews to improve scalability and efficiency. It encrypts sensitive information regarding credit card data and redirects the customer order details to the delivery system for shipment (Al Imran, 2014). It collects customer data such as the credit card information, transaction history, and order records through the use of specialized sorting algorithms that stores the information in the customer profile (Catelli et al., 2017). Customer Relation Management system is another critical element of the Amazon information system that has significantly contributed to company growth over the years. This system automates the ordering process with high levels of accuracy in order scheduling and delivery tracking. The information on customer orders is processed by the supply chain management system that is integrated into the payment system and the web service (Al Imran, 2014).Īll information collected through the web service is directed to the Enterprise Resource Management system that runs on the Oracle database management system. This makes the system highly interactive thus resulting in increased customer satisfaction. ![]() The Amazon information management systems are also integrated with special functionalities such as the intelligent recommendation system that analyzes the previous search queries of a customer to make a recommendation for similar items through a process known as data mining (Adaji and Vassileva, 2017). Distinct features such as 1-click purchase and secure, encrypted, credit card payment make this information management system highly reliable and easy. The Amazon transaction processing system is a key component of the Business Information System, which allows customers to make purchases securely and efficiently. Moreover, the system is built on a Service Oriented Architecture (SOA) to promote service decentralization for improved scalability of the system. An integrated Smart Analysis Search system operates to provide optimal security for user information and also to promote personalized customer service based on the customer profile (Al Imran, 2014). The robust web service combines distinct features such as reliability, scalability, security, and efficiency to make it highly effective in delivering business processes through a Customer Relation Management (CRM) system. The system is highly advanced to promote high levels of interoperability with any kind of internet-enabled device for effective communication between buyers, sellers, and the Amazon staff. Amazon Web Service is made up of different systems with different functionalities to promote efficiency in information management and delivery of business processes (Al Imran, 2014). The web service allows customers to creation of user accounts and personalize their profiles for improved efficiency in the processing of transactions. Amazon operates a two-piece information management software that comprises of the Simple Storage Service that is connected to its integrated database and the Amazon Web Service that promotes access to the E-commerce platform. Integration of the information systems into business process analysis has play a key role in the decentralization of decision-making processes thus increasing the efficiency of key business processes. Implementation of advanced information systems has been one of the greatest success factors for Amazon. A detailed description of the information systems in terms of interoperability with different devices, analysis of how it improves business processes to promote competitive advantage, the opportunities and risks of implementing the business information systems, and the issues in the general implementation of the systems in decentralizing the decision-making processes will be the key focus of this paper. ![]() This study seeks to assess the management information systems implemented by Amazon and how they influence its business process analysis through data acquisition and management in its value chain. ![]() Amazon utilizes specialized information systems in its business processes to attain competitive advantage through improved efficiency in the collection, storage, and analytics of their customers’ personal information. Risks in the Deployment of Information SystemsĪmazon is one of the leading E-commerce multinational with a vast clientele and customer base. Opportunities that Result for Implementation of Information System Decentralization of Decision-making Processes ![]()
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